REPORT THIS AD / VERIS
We asked people to report our own campaign.
2× CANNES LIONS WINNER — 2025 x17 AWARDS TOTAL
CALL IF YOU CAN / PARADOX INSTITUTE
Songs made with the tones of a phone number.
x5 AWARDS
MY OWN STORY / EL UNIVERSO
We swapped an Alzheimer's patient's newspaper for the stories of her own life.
x6 AWARDS
FAMILIES NEED SPACE / SUZUKI
Print Campaign.
SELECTED ON ARCHIVE
KEEP IT PRIVATE / OLA — ÓPTICA LOS ANDES
Print Campaign.
x2 AWARDS
SH**TY RADIO ADS / CINEMARK
The worst ever audio ad you're gonna hear.
LA CAMPAÑA IMPERFECTA / DON VITTORIO
We made mistakes in our own campaign. On purpose.
x1 AWARD
THE GAME OF GAMES / NBA
Basketball turned into every game you already know.
x2 AWARDS · CLIO SPORTS
ON HOLD FEST / PEPSI MUSIC
We replaced call-center hold music with emerging artists.
x3 AWARDS · CLIO MUSIC + NYFHi. My real name is Vicente Alberto — though no one calls me that, not even my parents.
I'm passionate about soccer, poker, chess and music. In addition to my work in advertising, I'm also studying music composition (nerd alert). Like any respectable human being, I'm a devoted Beatles fan.
With dual Ecuadorian and Italian citizenship, I'm fluent in English, Spanish and Italian. Available to work with worldwide clients.
And all I want is to be happy, creating world-class creative work.
- ITALIAN CITIZEN (EU PASSPORT HOLDER) · NO VISA REQUIRED
- LANGUAGES: SPANISH (NATIVE) · ENGLISH (FLUENT/PROFESSIONAL) · ITALIAN (B2)
- Creative Director at GUT, Mexico City (2026 — Today)
- Creative Director at Paradais DDB (2021 — 2026)
- Senior Creative Copywriter at Paradais DDB (2019 — 2021)
- Creative Copywriter at Findasense (2018)
- Creative Copywriter at Santuario (2016 — 2017)
- Internee at UMA Creativa (2014)
- EMAIL — tyto.garces@gmail.com
- LINKEDIN — /in/garcescustode
- INSTAGRAM — @tyto.gc
- BEHANCE — /Garcescustode